Ageism Awareness Day - 9 October 2024

Save the Date! Ageism Awareness Day is Wednesday 9 October 2024

Founded by EveryAGE Counts, Australia's national coalition of organisations against ageism, Ageism Awareness Day is a reminder to all Australians that ageism is still common within the Australian community. Ageism has a direct adverse impact on the lives of many Australians in such areas as aged care, provision of health services and employment and is a contributing factor to elder abuse. Ageism could impact every one of us as we age.

A spokesperson for EveryAGE Counts, Dr Marlene Krasovitsky said, “Ageism is stereotyping, discrimination and mistreatment of people solely on the basis of age. Ageism has devastating impacts on physical and mental health, longevity, employment prospects and participation opportunities”

This year’s theme is End Ageism in Advertising. If you want tips and ideas on selecting non-ageist images and wording of older Australians check out the attached document or visit https://www.everyagecounts.org.au/campaign_materials for posters to promote.

To become more involved:

• Learn more about the important work of EveryAge Counts https://www.everyagecounts.org.au/ageism_awareness
• Take the Quiz https://www.everyagecounts.org.au/quiz
• Take the pledge against ageism https://www.everyagecounts.org.au/

Why Green? Just after sunset on Wednesday 9 October, Cecil Avenue, the Town Hall and Wharf Street Basin will be lit up green, the colour of the Every Age Counts campaign logo.