Development Application - Third Party Signage - 105.1411 - 1448 Albany Highway, Cannington

The City has received an application for a Third Party Advertising Sign at 1448 Albany Highway, Cannington. The sign is described to be a 36m2, double-sided digital sign, which is mounted on top of the existing commercial tenancies. The purpose of the sign is to advertise material that is not affiliated with the subject site and for general marketing purposes.

Matters that we would like you to consider

We ask that you consider the following matter(s) in addition to the lodged supporting documents and let us know what your submission is to the development proposal.

Advertising signage that cannot reasonably be considered affiliated with the premises it is attached or integrated to is considered as its own land use. The activity warrants the consideration of the local government, having due regard to matters detailed in the Planning and Development (Local Planning Schemes) Regulations 2015, and that of any relevant local policy for advertising signs. In this instance the relevant matters for consideration include, but may not be limited to:

1. The aims and purpose of which the land is zoned (Service Commercial) under the City's Local Planning Scheme No. 42,
2. The compatibility of the development with its setting, including-

1. The compatibility of the development with the desired future character of its setting, and
2. The relationship of the development to development on adjoining land or on other land in the locality including, but not limited to, the likely effect of the height, bulk, scale, orientation, and appearance of the development, and

3. The impact on the amenity of the locality.

‘Amenity’ is defined in Schedule 1 of the Regulations, as: “…all those factors which combine to form the character of an area and include the present and likely future amenity”. Common amenity considerations include, but are not limited to, car parking and traffic generation, noise or odour emissions and visual aesthetics.

Following closure of this consultation period, a delegated (authorised) officer of the City will consider the application with regard to the relevant matters for consideration. This includes consideration of any comments from adjoining affected landowner(s) and occupiers and the relevant planning considerations applicable. Following the determination of this proposal, the City will notify all submitters of a decision being made or should the final decision be made at an Ordinary Council Meeting.

For any comments on the proposal, please complete the survey below and outline your concerns or support on the proposal.